Guest growth & management insight

HE Marketing

Contacts & consent

Full Platform; also HE POS package

Build an audience you are allowed to contact.

Review guest contacts, tags, consent and suppression. Stage and validate supported CSV imports before committing the intended records.

Before you use it: Guest-service contact information is not automatic marketing consent. Review location, eligibility and exclusions.

HE Marketing

Campaigns & messages

Full Platform; also HE POS package

Prepare the message and its intended outcome.

Draft a campaign from its goal, audience, message and offer. Use reusable content and review approvals, timing and the configured delivery path.

Before you use it: Confirm the approved provider. An SMS draft or scheduled campaign is distinct from a sent or delivered message.

HE Marketing

Audience snapshots

Full Platform; also HE POS package

Know exactly who the proposed action includes.

Preview audience criteria and lapsed-guest selections. Review the saved snapshot and exclusions before approving an action.

Before you use it: Check consent, source freshness and scope. A guest count is distinct from permission to send.

HE Marketing

Offers & coupon redemption

Full Platform; also HE POS package

Follow the offer to the recorded result.

Prepare supported offers and coupon rules. POS checks eligibility and records an eligible redemption; review proof and supported correction or release behavior.

Before you use it: Configure the coupon connection and restaurant scope. This does not imply every loyalty or external marketplace connection.

HE Marketing

Guest reviews & follow-up

Full Platform; also HE POS package

Give feedback an accountable next step.

Review available feedback and response templates, then manage the authorized review or follow-up workflow.

Before you use it: Confirm the source and delivery permissions. A prepared response is distinct from a published reply.

HE Marketing

Results & action approvals

Full Platform; also HE POS package

Separate a proposal from execution and delivery.

Review action approval, execution status and available delivery, engagement, opt-out and redemption evidence.

Before you use it: Only claim the result supported by the provider and restaurant records. Opens or clicks alone do not prove a returning sale.

HE Master AI

Questions & saved reports

Master AI: review current access and optional usage on Pricing

Ask a focused question and inspect the evidence.

Review available answers, run history and saved reports within your authorized restaurant and location scope.

Before you use it: New AI generation requires eligible access, sufficient usage funding, relevant records and an available provider.

HE Master AI

Sources & freshness

Master AI: review current access and optional usage on Pricing

Check what the analysis can actually see.

Review the connected source registry, current source health and supporting records before relying on a finding.

Before you use it: Only licensed, authorized and configured sources are available. Missing information must remain visible.

HE Master AI

Findings & cases

Master AI: review current access and optional usage on Pricing

Carry a finding into accountable follow-up.

Inspect a finding, create a management case where appropriate, and track its status, owner and associated actions.

Before you use it: Confirm the evidence and authorized reviewer before escalating or closing the issue.

HE Master AI

Recommendations

Master AI: review current access and optional usage on Pricing

Use the proposal as a starting point for a decision.

Review recommendations alongside their source context and available uncertainty. Keep the working application as the authority for its records.

Before you use it: A recommendation does not itself change a schedule, payment, employee record or operating rule.

HE Master AI

Human approvals

Master AI: review current access and optional usage on Pricing

Review consequential work before it proceeds.

Use the available action inbox, approval, rejection and revision steps to evaluate proposed follow-up.

Before you use it: Approval is separate from execution. Confirm that the exact action is supported before offering or relying on it.

HE Master AI

Supported action receipts

Master AI: review current access and optional usage on Pricing

Read the actual outcome of an enabled action.

Where an action is configured and supported, inspect its resulting state and receipt in the owning workflow.

Before you use it: Read access does not authorize arbitrary writes across apps. Unreleased or unspecified actions are not offered as automatic integrations.

HE Master AI

Watchlists & playbooks

Master AI: review current access and optional usage on Pricing

Keep a management question in view.

Review watchlists, saved playbooks and recurring priorities with the relevant findings and follow-up context.

Before you use it: Any new scheduled AI work needs its configured authorization, provider path and usage funding.

HE Master AI

Talent review & usage

Master AI: review current access and optional usage on Pricing

Match the review to the person’s permissions.

Use authorized talent inputs and reports, review account and source scope, and inspect the available usage and billing information.

Before you use it: Protect restricted employee information. Credits do not grant access to another location or dataset.