HE Marketing · Marketing

Make the next visit count.

Turn restaurant occasions into thoughtful guest outreach. Organize contacts and consent, plan an offer, approve the campaign, and review the response before deciding what comes next.

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Included with POS and Full Platform plans.

HE Marketing campaign workspace with campaign creation, search, status and channel filters — **Plan and manage campaigns**Test Location 1 · Demo restaurant. Create campaigns, find saved work and review campaign status and channels. Demo workspace before its first campaign.

In the working day

Give the next campaign a clear purpose.

Choose the audience
Organize contacts, tags, and consent before deciding who should receive the message.
Review the campaign
Connect the occasion, offer, content, approvals, and planned send time.
Read the response
Review delivery, engagement, opt-outs, and available redemption records before the next campaign.

Inside HE Marketing

The tools behind the workflow.

Best for an operator who knows the restaurant but not marketing—and needs a guided, repeatable way to bring guests back without handing the relationship to another platform.

Guest contacts, CSV import, tags, consent flags, and audience segments
Guided campaign plan from goal to audience, message, offer, and send
Email and SMS drafts, reusable templates, approvals, and scheduling
Offers, coupons, birthday prompts, events, and repeat-visit follow-up
Review monitoring, response templates, and manager follow-through
Campaign results for delivery, opens, clicks, opt-outs, redemptions, and engagement

More of the working day

Explore what HE Marketing handles.

Included with POS and Full Platform plans. Compare current package coverage.

Campaigns & messages

Prepare the message and its intended outcome.

Draft a campaign from its goal, audience, message and offer. Use reusable content and review approvals, timing and the configured delivery path.

Before you use it: Confirm the approved provider. An SMS draft or scheduled campaign is distinct from a sent or delivered message.

Audience snapshots

Know exactly who the proposed action includes.

Preview audience criteria and lapsed-guest selections. Review the saved snapshot and exclusions before approving an action.

Before you use it: Check consent, source freshness and scope. A guest count is distinct from permission to send.

Offers & coupon redemption

Follow the offer to the recorded result.

Prepare supported offers and coupon rules. POS checks eligibility and records an eligible redemption; review proof and supported correction or release behavior.

Before you use it: Configure the coupon connection and restaurant scope. This does not imply every loyalty or external marketplace connection.

Guest reviews & follow-up

Give feedback an accountable next step.

Review available feedback and response templates, then manage the authorized review or follow-up workflow.

Before you use it: Confirm the source and delivery permissions. A prepared response is distinct from a published reply.

Results & action approvals

Separate a proposal from execution and delivery.

Review action approval, execution status and available delivery, engagement, opt-out and redemption evidence.

Before you use it: Only claim the result supported by the provider and restaurant records. Opens or clicks alone do not prove a returning sale.

See the connected journeys · Walk through your restaurant’s requirements

Before your first shift

Make it fit your restaurant.

Confirm consent, exclusions, location scope, offer terms, and the approved delivery provider. Preview and approve each campaign before sending.

Plan your setup

Go a little deeper

Bring the team into the picture.

Understand the workflowRead workflow guide Prepare togetherPlan your team’s training

Your next step

See how HE Marketing fits your day.

Compare the available plans or walk through your restaurant’s needs with us.

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