Build an eligible audience
Define location scope, consent, suppression, and exclusions before drafting. Review the actual qualified recipients and record the audience version. A guest record alone is not permission to send marketing.
Preview and approve the exact campaign
Check the offer terms, landing page, message, audience, timezone, and planned send time together. Separate a preview or private test receipt from approval, scheduling, and real provider delivery.
Measure what the source can support
Review accepted, delivered, failed, and unsubscribed records separately. When connecting visits, orders, discounts, refunds, and campaign cost, disclose missing matches and partial coverage rather than presenting uncertain attribution as revenue.
Where HE Marketing fits
HE Marketing is included with the POS package and full platform. Start with the enabled guest and order sources, then confirm the approved delivery provider and consent policy before a live campaign.
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